by Ronnie on July 15, 2014



BORN NAKED, a poem by Ronnie Kroell.

Photo by: Devin Mitchell


We’re born naked and awake,

But slowly our eyes are coaxed shut.

Fear and limitation created for power’s sake,

Not a mystery why we fall in a rut.


We’re not all that different you and I,

But in our mind we draw the lines.

I fit here, you fit there, but do we ever ask WHY?

We dare not step outside the confines.


Life is about living our truth,

Embracing the light and dark.

We strive daily to grasp the magic of our youth,

Working diligently to leave our mark.


The secret is to let go and simply “BE”;

Nothing in life is black and white.

So, let us take a lesson from a tree,

Standing still and embracing its might!


We are all connected under the sun,

But before we can know PEACE –

An inner battle must be won.

Gratitude must prevail and ego must cease.


Ready, set, GO!

This is your day to truly shine.

Don’t let their no be your no;

Work hard and trust the stars will align!






by Ronnie on June 16, 2014


I’m offering a limited number of “Lunch Dates”, 100 to be exact. Each date will be in return for a $1000 *contribution to FRIEND MOVEMENT.

Friend Movement was created to help show positive anti-bully images through art and media. Images of people of all ages, race, gender, sexuality, and spirituality that invoke inspiration & conversation. Friend movement inspires people to prevent bullying by enabling them to be a better friend.

Simply follow the link below to purchase your “Lunch Date”. Once the purchase has been received and your generous contribution confirmed, my team will contact you to make arrangements to meet and discuss doing our part to shape the world.

Your contribution will help fuel the movement and bring our message of friendship to the forefront of the conversation on preventing bullying + suicide. Beyond your financial contribution, I will be eager to hear your individual stories of friendship and bullying, but most importantly I look forward to hearing your suggestions for making a difference.


*contributions are not tax-deductible, similar to political contributions.


Dear Friends,

As many of you may already know, my company FRIEND MOVEMENT has been making great strides forward to prevent bullying and raise awareness of the importance of “friendship” in the community. With your support we have created “THE NEW F WORD-GIVING BULLYING THE BIRD” campaign, produced in depth interviews with some of Hollywood’s top celebrities, and most recently embarked upon an eye-opening walk from Chicago to NYC last October for Bullying Prevention Month – 921 miles in 42 days.

Together as a community we are shifting the conversation from one of ANTI-BULLYING to one of PRO-FRIENDSHIP. We are placing greater focus on the true meaning of friendship, but most importantly, we are learning how to love ourselves and to be our own best friend. Over the coming weeks and months Friend Movement will be mobilizing its motivational speakers to go into schools and businesses, developing a FM App for the smartphone, fostering powerful business partnerships, and creating educational and entertaining online content.

Our goal is not to end bullying, that is impossible, rather we wish to change the conversation from anti-bullying to pro-friendship. Together we can work to stand in the affirmative, boost our confidence, promote friendship, and realize that sharing our individual stories are an important part of creating positive change in our communities. We must work towards bringing humanity, compassion, empathy, love, and kindness back into our everyday lives. We must stand up in the face of adversity and fear and choose to focus on the light, because when we focus on the light, darkness cannot exist. Above all else, we must hold gratitude in our hearts.

With that being said, I would like to continue this conversation with all of you personally. Your thoughts, experiences, and insight are valuable to us. The work that my team and I are doing in the community has been a true labor of love, but one of the challenges is that it costs a lot of money to bring this vision to life. This is where we must reach out and ask our friends to step-in and help make a difference with us!

Thank you for being a friend!


Ronnie Kroell


Friend Movement



Please, “Eat With Me”.

by Ronnie on June 16, 2014

Thank you for joining me in this first of many inspired blog posts to come …

I could not wait to get home and write about this brilliant new film I saw called, “Eat With Me”.  Expertly written and directed by David Au. Starring Sharon Omi, Teddy Chen, Nicole Sullivan, and a special guest appearance by one of my favorite people in the world, George Takei. The acting is extraordinary, the chemistry is electric, and the make-up department scored by having my friend Ricky Flores on team!

Eat With me is a raw slice of life story; vulnerable, heartfelt, and beautifully authentic. The cinematography is such that you actually feel like you are in the room with the actors as the story unfolds.

From the website,

Tired of being invisible in a bland marriage, Emma moves in with her son Elliot in his loft in downtown LA. Elliot is a chef at a lackluster Chinese restaurant facing foreclosure. Also, he’s gay – and Emma’s distaste and denial over this has made strangers of Mother and Son. But the two need each other now more than ever, and as Emma indulges herself with the encouragement of a saucy new friend, and Elliot confronts his fear of intimacy, the pair find ways to communicate, with food where words fail.

I would liken this film to the Academy Award nominated, “The Kids Are All Right”. Both films have LGBT Characters, but in my opinion they area not LGBT Films, but rather they are simply “films”. No need to define or label these films for one audience or another, rather these are films for all audiences. Both films effectively speak to the human condition, including but not limited to the desire to be loved, projecting our issues onto others around us, parents letting go of their children, coming to terms with our sexuality, and overall family dynamics.

In the end, no matter where we are in life, there are always new opportunities to continue to learn and grow, but only if we are open to overcoming our fear and challenging ourselves. In the meantime, we can all win by being a little less critical on ourselves and others around us. We are each on our own path of self-awareness, facing our own battles, and doing the best that we can with what we have been given.

Eat With Me reminds us to be thankful and to celebrate every moment with the ones we love, even the challenging ones. I highly recommend seeing this film and being a part of its journey on social media via the links below:




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by Ronnie on April 16, 2014

Dear Friends,

It has been awhile since I last posted, but there is no time like the present! Some of you may already know, but it has been one of the most bittersweet years of my life. Firstly, my business partner and myself have gone separate directions. Continuing on as the CEO of Friend Movement, I am dedicated to growing it into the company it deserves to be for the community. I genuinely believe that through celebrating friendship and instilling confidence in our youth and adults alike, that we can reduce bullying and save lives. We must shift our conversation from one of anti-bullying to pro-friendship! :)

Secondly, my boyfriend and myself parted ways and have chosen to be friends after two years of being together. I’m super proud of him and am so thankful for the memories we shared together, but that being said … My heart is very heavy. I’m on a roller-coaster of emotions, but taking this time to really learn what it feels like to love myself. This is something I have successfully inspired others to do, but have yet to master it myself. So, like a phoenix out of the ashes … I am going to soar!

I’ve decided to take on the MAXXTOR – 8 WEEK FITNESS CHALLENGE with my very good friend and COO of Friend Movement, Eddie Lobo. I’m so excited to be training him to reach his goals, and thankful to have him motivating me to reach mine too. We both have decided that it is time to love ourselves first and take care of our bodies, our minds, and our hearts.

It’s not easy to reflect back on life and recognize the things that you still hold onto from your past, but more importantly to realize how they can negatively affect you in the present moment. It’s easier to pretend like those things don’t exist, to suppress them, and to find other distractions. Unfortunately though, those toxic things find a way to bubble up when you least expect them to and when they do, they seem bigger and scarier than before. In order to truly connect with others and love them completely, one must successfully become their own best friend first. That’s what I intend to do now …

We invite you to follow our journey on this blog where we will update you with our unfiltered progress Hopefully, our posts will inspire you to know that you can achieve anything you put your mind to, so long as you put in the work and never give-up. Thank you for your support and kindness, it means the world to us. :)



by Ronnie on February 4, 2014

By: Ronnie Friend Kroell
Photo: Devin Mitchell

The King of Pop, Michael Jackson, first inspired us back in 1988 with his hit song, Man in the Mirror, and it continues to make an impact today.

“I’m starting with the man in
 the mirror. I’m asking him to change 
his ways. And no message could have
 been any clearer. If you wanna make the world
 a better place, take a look at yourself, and
 then make a change.”

If you are like much of the world’s population, then you are human and from time to time are susceptible to falling into negative thought patterns. Perhaps you have started to believe that nasty little voice in your head that says that you “cannot” do something, you should just give-up, or that horrible thing they said about you at school/work is actually true.

Our brains are like super-computers and we are the programmers. I don’t care if you never want to learn html code, but you must start to learn positive self-talk. Positive self-talk is equally as powerful, if not more powerful than negative self-talk. How you talk to yourself will have a major impact on how you interact with others, if you succeed or fail at accomplishing a goal, and most importantly your ability to accept love into your life.

When you look in the mirror, simply say these three words, “I LOVE YOU”. Maybe even give yourself a hug and forgive any mistakes you have made, making a commitment to improve.

We are all imperfect people trying to survive in an imperfect world, longing for love and acceptance, and hoping to attain happiness. When we decide to make peace with the man/woman in the mirror, that is the moment we make the world a better place.



by Ronnie on August 14, 2013

There are two very specific types of people that I would like to explore in this blog:

The Talker is someone that always has an idea, but rarely follows through. Says they are going to do something, but never does. Gives false hope to appease someone in the moment, but only succeeds at disappointing them.

The Walker is someone that is usually quiet until they have something to say. Focused on actions rather than words. Unafraid to take risks because they know that the risk can lead to rewards and/or results. Understands that trying and not succeeding the first time is NOT FAILURE, but rather it is an opportunity to get back up and try it a different way.

Most of us are familiar with these types of people because we encounter them in our lives each day. As you are reading this I’m sure you are mentally categorizing some of your own friends, family members, and acquaintances into one of these groups, but let’s take it a step further by asking yourself, “Which one am I?”

If you are the person that finds yourself to be, “The Talker”, what can you be doing differently to turn your talking into action? Challenge yourself to see something through, to be true to your word, and to apologize if you cannot stick to your word.

If you are the person that finds yourself to be, “The Walker”, how can you encourage others around you to learn how to turn their words into action? Yes, you are responsible to teach others around you and to hold them accountable for doing what they say they are going to do. Do not enable the bad behavior by just letting it slide or sugar-coating what you really think or feel.

In Hollywood, there are A LOT of talkers. Somehow the culture has enabled this behavior. Everyone is trying to keep up with one another, pretending to have or be something that they aren’t, desperately trying to be one of the ‘cool kids’. Trying to climb the ladder to fame, even if it means compromising values once held or telling blatant lies so long as it yields desired outcomes. Many people are afraid of helping others because they fear they may be aiding their competition to take something from them, but in reality  –

When you help others, it is impossible not to be helping yourself at the same time.



by Ronnie on July 13, 2013

A humble reflection on life …

I’m especially thankful for this moment. No longer haunted by past mistakes, no more fearing the future, and no more feelings of obligation to make everyone happy. All that matters is this moment, the company I keep, and the dreams I hold in my heart.

I choose to live in a world where anything is possible, NOs turn into YES, anger turns into love, fear turns into hope, and enemies turn into friends. We’re all in the same boat; figuring out whom we are supposed to be, climbing our own mountains, and facing our own adversities. When we can acknowledge that fact, we can move through the world with a bit more patience, understanding, and compassion. We can learn to be a friend to ourselves and to all those around us.

The truth is, we’re not all dealt the same hand of cards. We only know what we know from our life experiences. I’m guilty of making fun of and being prejudice of others that I feared or didn’t understand, but we all are. It’s about learning to recognize that thought pattern when it surfaces and simply reprogramming it with a more positive code. Instead of wasting time being afraid, tearing others down, or seeking out revenge we must challenge ourselves to instead use it as fuel to power our own positive ambitions.

We’re in this crazy game of life together. We create our own drama and suffering, but it doesn’t have to be that way. We get to choose our own adventure …

What will your story be?




by Ronnie on July 12, 2013

Everybody’s looking for a meaning
Everybody’s doing their own thing
And nobody’s solving the problem
Ain’t nobody helping each other
Some people give into fear
Some people give into hunger
Some of us live for the future
And some of us wonder
Give a little light, give a little love
Maybe there’s enough for everyone
Give a little hope, and a little trust
Maybe there’s enough for everyone
People hold on
Don’t do yourself wrong
People hold on
We’ve got to be strong
People hold on
Everybody’s getting frustrated
Why should we live with this hatered
We’ve all dancin’ on a thin line
They’re makin’ out we’re having a good time
So who’s gonna give us the answer
Sister and brother
Givin’ into life, givin’ into love
Maybe there’s enough for everyone
People hold on
Don’t do yourself wrong
People hold on
We’ve got to be strong
People hold on
People hold on, people hold on to it
You know you gotta do it
Give a little light, give a little love
Maybe there’s enough for everyone
Give a little hope, and a little trust
Maybe there’s enough for everyone
People hold on
Don’t do yourself wrong
People hold on
We’ve got to be strong
People hold on


United We Stand

by Ronnie on July 4, 2013

Our nation’s 237th Birthday … United We Stand.

Los Angeles Local News, Weather, and Traffic

I woke up this morning with such love and thanks in my heart for having the freedoms that I have grown accustomed to enjoying. I looked over at my handsome BF, Shawn Adeli, and our two beautiful kitties (Tiny & Calamity) and grinned from ear to ear. They were all cuddled up next to him for warmth. These are the moments that make life worth living!

So much has happened for me in the past few years, but especially in the last 365 days. I left Chicago and spent 3 years in NYC and now happily reside in Los Angeles. I’ve been riding the roller-coaster of life with all its ups and downs, overs and unders, and downs and outs. My heart has been broken, beaten, stomped on, loved, nurtured, protected, and healed. I’ve had people say and do horrible things to me, but then I’ve also had people support and celebrate me. All these experiences are neither good nor bad, rather they are simply there to teach me the lessons that I need to learn. They help me to understand who I am, what I am supposed to be doing with my life, and what I deserve. Most of all, they have taught me to never ever give-up on my dreams.

I’m so thankful for the decision from the SCOTUS on Prop 8 and DOMA. It brings us one step forward towards true equality. Separate, but equal has never worked in the US. It didn’t work for women or African Americans, so it makes sense that it could not work for the LGBT Community either. This decision would not have been possible without the trailblazers that braved being beaten, losing their jobs, and even being killed back during Stonewall. I take my hat off to them and hope to continue to do my part to carry the torch that they have passed on to my generation; which we will pass on to the next. The truth is, I’ve never really liked labels. I don’t think anyone can simply fit into one box or category. I’m not a gay man, but rather a man that happens to be gay. I don’t define my life by my personal orientation and I hope others would choose to see beyond it as well.

I’m especially thankful today for Friend Movement. Meeting Elliot London and combining our efforts to follow a common dream has changed my life forever. Never have I met someone more passionate about creating art and making a difference! Together we have taken some great risks, but because of the support we have received from our amazing team I’m confident that we will never know failure. The work that we are doing is far greater than either one of us as individuals. Each person that has offered their support has embraced our vision of defusing bullying by being a better FRIEND in their own unique way. They have added value to our organization and we are deeply grateful for their unwavering support and dedication to making a difference.

When you take a risk to follow your dreams and put yourself out there for what you believe, there are always bound to be a few haters. We are no stranger to receiving some nasty emails, bullying tweets, and yes even death threats!! It’s unfortunate that there are some out there that would rather spend their time hating and snuffing out the light of others, but such is life. We choose to hold our heads up high and continue to do our work, mostly because of the emails and kind notes we have received from around the globe. Love always prevails.

Bullying does not discriminate. It is a global problem that needs global collaboration to resolve. When we spend our time judging, hating, making fun of, and tearing others down we end up tearing ourselves down. Negative energy is extremely heavy and divisive, it bogs us down and wastes valuable time. Instead, we should be focused on celebrating our diversity and sharing our stories with the world! We have nothing to lose by loving, supporting, and lifting those around us UP. In fact, we have everything to gain. Instead of being jealous of or angry at those around us for choosing to follow their dreams successfully, perhaps we should simply take a page from their book?

I’m deeply thankful to all of you reading this. While I don’t claim to have all the answers, I do love the adventures that come with trying to find them. We are all connected. We are global citizens. We have the responsibility of taking care of each other. Let’s choose to replace the hate with love, the war with peace, and the tears with smiles.

The time is NOW.

I wish you peace, love, and friendship always …